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Idea Team 2001
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Ruch Liliane Liliane
Ruch		 Stiernon Philippe Philippe
Stiernon		 Stephen J. Michael Stephen J.
Michael
Mario
Colombo		 Colombo Mario Massimo
Lantelme		 Lantelme Massimo Peter
Hoye		  
Liliane Ruch TOP


For nearly twenty years now, Liliane has been working as Nicolo di San Germano assistant. In the beginning her job was more administrative, working on major projects, including the Spirit Formula One Racing Team, the AIpi-Eagles aerobatics squad, plus buying and selling motor racing circuit advertising. Since 1994, when Idea Marketing took over promoting the UIM Formula One series, her job has become more organisational, looking after flights, hotel accommodation and visa’s, along with the catering for the Idea staff, the drivers, journalists and sponsors. She is also responsible for all correspondence with the U.I.M, local organisers, drivers, and sponsors.

After studying English at a language college in Bournemouth, Liliane went to Canada and worked in the Okanagan Valley, British Colombia. After two years she moved back to her native Switzerland and started in the Research Department at Rolex watches, where she spent the next seven years. Then she moved to Geneva and took up a post in the local Chamber of Commerce of Ivory Coast. Through her role there she was offered a job in the Ivory Coast, working with various Swiss Companies.

The following year she briefly worked at the Duty Free shop in Nairobi, Kenya. In 1980 she accepted a position with Philip Morris in their Marketing Department, where she spent the next two years, before joining Idea Marketing.

Through Formula One Liliane has been able to share some instants of daily life with a variety of people including, sharing a meal in a local restaurant in Malaysia, with the local race organisers, where she had to eat the food with her hands from banana leafs, and sitting down amongst a crowd of nursery school children in China until they were no longer afraid of the stranger in their midst, and in the end even sharing their chocolate bar with her.
 
Philippe Stiernon TOP


Philippe Stiernon, described by Nicolo di San Germano as "the man who never says no!".
He first joined the Idea Team back in 1986, to help with the Grand Prix of Seville, in Spain, bringing with him a specislised knowledge in event organisation and communication. His initial job was actually looking after the logistics and maintaining all the equipment, including the turn buoys and sponsors tents, plus driving the Idea truck to events. With the arrival of Gianfranco Silecchia in 1994 who took over running the logistical operations along with "Transportation Mazzone", Philippe was able to concentrate on the communications aspect of the Formula One World Championship series.He now organises and maintains the press office at each venue, and provides the liaison between the sport and the foreign journalists.

He also helps with each race team's public relations personel, providing their all-important link to the outside world. One of his first projects was the creation and management of an internet website entirely dedicated to the sport of Formula One powerboat racing.

The first tests were carried out in December 1997, this was followed by its official launch in March 1998. It was decided from the out-set that the site must provide a "window" on Formula One powerboating, offering people the opportunity to access information on the races, the drivers, their teams, plus the calendar of events and the race regulations to help explain the sport.

During a typical Grand Prix weekend Philippe will up-load all the practice times and races results within five minutes of their publication. He will also up-load a series of pictures that he's taken around the venue.

When he is away from the races, he lives with his nine year old son Amaury, at his home in Waterloo, Belgium. There he spends up to two hours each day maintaining and updating the website. He continues to modify the site and plans to open an "on-line" boutique soon. This will allow people to purchase official race memorabilita and clothing.

Always one of the first to arrive at the race circuit, he still can't help getting his hands dirty, always offering to help assemble trhe Paddock Club or VIP Village
 
Mario Colombo TOP


The 38 year old from Pinerolo in Italy has been part of the Idea Team for two years now. His role is to set up the computers which operate the timing system. He works in conjunction with John and Carol Stevens, the F1 Official Time Keepers, and with Cees van der Velden, the permanent UIM Commissioner. The self confessed speed freak loves the opportunity to travel to the variety of countries that the Formula One World Championship compete in.
 
Massimo Lantelme TOP


Massimo Lantelme is the newest member of the team. Also from Pinerolo in Northern Italy, the 26 year old joined Idea at the 1998 European Grand Prix, in St Petersburg. His role is fitting out the Paddock Club and preparing the VIP Village. When the season has finished he heads to Sestrieres, the home of the 2006 Winter Olympics, where he is a Ski Instructor. If he could make any improvements to the F1 Championship, it would be that the Idea Team recruits more personnel to help spread the increasing work cad.

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