BALFOUR INTERNATIONAL GROUP
LAUSANNE, Switzerland – October 25, 2005 – Balfour
International Group are pleased to announce that they will be teaming
up with Idea Marketing to bring their latest state of the art LED
technology to the F1 World Powerboat Championships this year for
the Middle East leg of the 2005 tour.
The project will begin in Qatar this November, and will then move
on to Abu Dhabi, culminating in Sharjah in mid December for the final
leg of the 2005 tour.
Balfour International Group plan to support the F1 Championships
by placing a giant high resolution LED screen in full view of the
grandstand so that the huge audience attending the race are able
to view the action at close range.
The PR objectives for this collaboration are to deliver a much needed
visual solution for this fast paced and exciting sport.
David Lubin, Commercial Director of Balfour International Group
says that he has high hopes for this alliance:
‘We are very excited at the prospect of this partnership,
we are looking forward to bringing our latest technology to this
rapidly growing sport, I’m confident that this will be the
beginning of a very successful collaboration.’
For more information regarding Balfour & F1 please contact David
Lubin on +44 (0) 208 532 4590
For additional information, interviews or video footage please contact:
Philippe Stiernon
Press Officer
Philippe@f1boat.com
Photo: http://www.worldracingimages.com/f1boat |