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U.I.M
(Union Internationale Motonautique) introduces EPSIS Virtual Advertising
for F.1. Powerboat World Championships
Olympic
Museum, Lausanne, 4 April 2000 - U.I.M., in partnership
with EUPHON, the Torino based European Multimedia Production
Group and SYMAH VISION, of Lagardère Group, introduce EPSIS
to enhance Sponsorship Visibility of F1 Boat racing.
As
a preliminary, U.I.M. General Assembly has unanimously adopted the
following Regulations for the use of Virtual Advertising:
- U.I.M.
recommends the use of Virtual Advertising which offers the possibility
of inserting additional advertising placements which are non existing
on the actual race course.
- At
the beginning and at the end of each broadcast containing Virtual
Advertising, the viewers must be informed that the broadcast contains
Virtual Advertising.
- Virtual
advertising for products or services of which advertising is banned
in the country where the powerboat event takes place is not authorized.
- Advertising
of Tobacco products or morally objectionable materials is not
authorized
- Virtual
Advertising on U.I.M. International powerboat events can only
be produced by the U.I.M. approved technical supplier.
- Virtual
Advertising on boats, engines, participants or official uniforms
cannot be made without their own consent.
- U.I.M.
will be held responsible for failure to observe these regulations,
the National Authorities and their affiliated clubs organising
the event whether such failure shall be caused by these parties
or by third parties to whom the rights to the powerboat event
in question has been directly or indirectly granted.
In
this format, U.I.M. will be able to provide a new creative and impactful
visibility for its sponsors:
- logos
on the water
- Virtual
Billboards
- Virtual
Buoys…
EUPHON,
the Production House providing the international feed, will operate
the Symah Vision EPSIS BOARDS system for the 13 events of
the 2000 series, starting on April 30th in Portugal and finishing
on November 24th in Abu Dhabi.
Nicolo
Di San Germano, Promoter of the U.I.M. said :
"F1 Powerboat World Championship is not only the most international
of all the mechanical sports with more than 20 nations participating
but now with the introduction of Virtua Advertising at every round
of the Championship our sponsors will benefit from fantastic high-technological
support".
Roberto
Rochietti, President of EUPHON said:
"The employment of Virtual Advertising in major production initiatives
such as Formula One powerboat Races is fully in keeping with Euphon's
activities, namely the furnishing of a comprehensive service that
combines TV, IT and satellite technologies. Virtual Advertising
is also a high value added service that takes its place alongside
webcasting and transmission of sports events on the internet".
Victor
Waknine, chairman and CEO of Symah Vision said:
"We are very pleased with the move of U.I.M. towards Virtual Imaging
in the sense that, due to the difficult environment for placing
advertising support on their venues, EPSIS provides a solution to
a need of the sport. We are also very proud to have been selected
by EUPHON; this new venture confirms that Virtual Imaging is on
its way to be widely used by the Sports Marketing Community".
| EPSIS™
is operated and marketed by Symah Vision, a 100% subsidiary
of Lagardère, market leader in virtual imaging and co-founder
of the Virtual Imaging Alliance (VIA). Among a wide range of
patented solutions including Virtual Advertising, Virtual Studio
and the latest system EPSIS GRAPHICS for Sport Program Enhancement. |
For further
information, please contact:
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